Brand Personalities across the Big Four: Positioning Leagues for Differentiation
نویسندگان
چکیده
منابع مشابه
Are Consumer and Brand Personalities the Same?
Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer-rating methodology which focuses on each individual’...
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ژورنال
عنوان ژورنال: The Journal of SPORT
سال: 2013
ISSN: 2328-7624
DOI: 10.21038/sprt.2013.0221